Conquest of Canada

On June 1st 2019, Keven Martel will try to do what nobody has ever dared to try before, which is to cross Canada (the 2nd largest country in the world) from the most easterly point to the most westerly point geographically.

To do this, he will have to travel approximately 10 000km, which will lead him to the driest corners of Canada, where only a few have stood, and whose remote location would be difficult to reach in emergency situations, to the point where it could make a clear difference between life and death.

Keven will cross 7 provinces and 2 territories through which he will discover several types of vegetation: he will walk in the Boreal Forest, the Subarctic Forest, and the tundra. From wolf to polar bear, via the grizzly, Keven will have to be careful and gather all his knowledge to confront these numerous predators that he will face along the way.

His criteria are very precise: the route has to be made without motorized transportation, completed alone, and done by never setting foot further south than the 50th parallel, except in Newfoundland, because his starting point is located further south.  Once the 50th parallel is reached, it will be forbidden to go below it.

This adventure will start at Cape Spear, in Newfoundland (47 ° 31 ‘ 25 North, 52 ° 37 ‘ 10 West).  It is the most easterly point of Canada and of North America.  It is on the Avalon peninsula, 11 kilometers from the city of Saint John’s; it is closer to Paris (situated at approximately 4 000 km) than Vancouver (situated at approximately 5 020 km).

This cross Canada trip will end at the Alaska/Yukon border meets the Arctic Ocean, in Ivvavik National park (Yukon) (69 ° 38 ‘ 47 ” North, 141 ° 00 ‘ 01″ West), approximately 9 km east of Gordon (Alaska).


Keven is certain that by confronting our fears and leaving our comfort zone that humans becomes better. We live in a society where people want to be as comfortable as possible, whether at home, at work, in our hobbies and even in our relationships. However, this comfort zone traps us in the sense that it makes us less resilient and similarly, makes us less able to overcome the obstacles life throws at us. The proof: Canadian’s rank among the largest consumers of antidepressants in the world.


Keven does not want to live this way and he is convinced that nature can teach him great things. He wants, through this conquest of Canada, to harmonize with it and review his relationship with the environment. He is also looking for the human side and wants to enrich himself as a person by the communities and individuals he will meet.


For a long time, he has been fortunate to combine mission and passion. Motivating and helping people to go deeper into life and to believe in their potential to achieve their goals, through conferences and personal coaching. We often hear Keven say, “When the body suffers, the spirit flourishes…” and this reflection, he wants to share it with as many people as possible. In particular, he wants to take the thinking a step further and get people to question more about who they are and what they really want in life.


Through this project, he also wants to raise funds and give visibility to the program “Soldier On” by Canadian Armed Forces. Keven also wants to show that in loneliness and difficulties, the human can only grow upwards.